Creating your very own video craft tutorial to sell for your handmade business is an exciting endeavor! From choosing your tutorial name to deciding what craft you will teach first, the steps you’ll take in the weeks to come will be exciting for you and this new side of your business. 

While some steps may seem obvious, there is one, even more, important aspect to starting up your own video craft tutorial biz everyone should know. 

Often, many businesses lose sight of their goals, their ideal customers and, as you can imagine they sink like the Titanic. 

How can you be certain that your business doesn’t fall victim to closing its doors before a drop of sunlight even hits the floor?

No worries, I’m here to ensure that your business flourishes with the secret step to starting your video craft tutorial business from home. 

The Most Important Step

Drum roll please! The most important first step is…knowing your why! 

Discovering why you’re passionate about sharing your craft is absolutely essential before jumping into creating your video craft tutorials. 

Plainly, you’ll NEED to understand your “why” in order to stay consistent, remain motivated and grow continuously in your personal life and in your business. 

Lacking the understanding and not taking a moment to deeply make an emotional connection to your “why” will eventually leave you feeling bored, frustrated and disengaged from taking any action within your business.  

Establish your why from the beginning and you’ll establish a business built to succeed.

Knowing your why is also going to save you a lot of time and headache because when you know why you’re building your video craft tutorials, you will better be speaking to your ideal customer. 

When you are best speaking to your ideal customer, you are building a better connection with them and growing their trust in you as a teacher and mentor. 

This then means that you are making tutorials that people want and are waiting to buy from you. 

How To Discover Your Why

The beginning steps to discovering your why is by asking yourself these questions: 

• Why am I making this change?
• Who am I making this change for? (your family, your finances? List as many as you can)
• Why is this important to my success?

After you’ve brainstormed those answers, you can begin the next real step:

Why Do You Want To Share How to Make Your Craft?

Let’s break it down into these questions:

• List some things that you feel are lacking in your craft community. 
• What common questions do you see people asking about your craft?
• How will you benefit from teaching your craft?
• Whose life would you be impacting by teaching your craft?

By answering these questions, you’ll begin to connect with your why and fuel your business with passion. 

When I first started doing sheep/fiber arts, a huge lack I noticed in the community was resources for beginners. I felt like you needed fancy materials and equipment, on top of knowing all the proper lingo. 

I also felt that there was judgement from more experienced artists and I hated that. 

This is what drove me to create The Craft Box. This was my monthly subscription box with a video tutorial on how to make fiber art for beginners.

I started connecting with my why and I easily started finding my ideal customers. They were who I was when I first started crafting – those who wanted to start a new craft without all the judgement and fancy materials needed. My business was for people who wanted to find a place to feel safe to learn something new. 

Beyond just helping beginner crafters, I wanted to make a bigger impact on the world of arts. Knowing this part of my why helped me see the bigger picture in my business. 

With art classes being offered less in school, I knew I wanted to do something about it. With DIY Sheep Crafts, I was able to offer a different option for being creative for families.  

Now that you’ve started to understand your why, you’ve discovered what is going to push you to succeed, no matter what.

Getting started making your own video craft tutorial doesn’t have to be hard or expensive. Grab my free Video Tech Guide and find out what you’ll need to get started making your own videos.