Have you been thinking about taking your passion for creating handmade products and teaching others how to do it?

Creating and selling video craft tutorials is a great way to teach others your art while making an income! It has been a huge game changer in my handmade business.

Why videos you ask? Video is easy to consume and helps people feel more connected with you. Plus, you only have to create it once and then you can sell it over and over again online.

But, before you get started creating a video craft tutorial there are a few steps I recommend.

The first step is figuring out your “why”

Discovering why you’re passionate about sharing your craft is absolutely essential before jumping into creating your video craft tutorials.

Plainly, you’ll NEED to understand your “why” in order to stay consistent, remain motivated and grow continuously in your personal life and in your business.

To read about how exactly to figure out your why, head over to my other blog post and then come back here!

Next, figure out your business goals

What do you want to accomplish in your business in the next 3-6 months?

Figuring out what your top business goal is will help you decide which type of video craft tutorial you should start with.

To make a business goal, I like to use the S.M.A.R.T. model.

A goal should be:

S-specific

M-measurable

A-attainable

R-realistic

T-timely

Here are a few examples:

I will have 1,000 new subscribers on my email list in 3 months.
I will bring in $10k in sales from my video tutorials in 6 weeks.
I will grow my Facebook group to 3,000 members by January 1st.

A tip here is to write the goal as if you already accomplished it.

I know a challenge with setting business goals is that you may be scared of failing.

But let me tell you this, you cannot fail if you never give up. You just keep going. Of course you will face challenges along the way, but when you face challenges, you’re being prepared for everything you’re asking for.

Don’t give up!

What craft tutorials can you uniquely offer?

To help you brainstorm, write out the following three things:

List 3 craft techniques that people are regularly asking you about or commenting on.
List 3 crafts that you love to make.
List 3 craft tutorials that you think your audience would enjoy the most.

Take some time to go over your answers, and see what you think would be a good fit for your audience, that you have enthusiasm for teaching, AND that’ll help you crush your business goal (I’ll go over some examples in a minute).

Now, if you are like any of my students, this is where they can get stuck. They don’t feel like they’re an “expert” on any of the crafts they want to create. They have a passion for creating them, but they feel there are people who are better than them.

I’ll be blunt here… Yes, there are most definitely people out there who are better than you, BUT you’re also further ahead than many people.

You bring a unique spin to your craft and you can relate to your audience to where they are.

Here’s what I mean by that:

When I first started my video craft tutorial on fleece sheep felts, I was by no means an expert, but I wasn’t a beginner either. My audience was full of beginners so I was a few steps ahead of them.

Being just a few steps ahead, helped me to better relate and connect with them which made me the perfect teacher for them.

So I want you to know, where you are right now is the perfect place to be.

Choose ONE craft

Are you a multi-passionate crafter? I know I’m guilty!

There’s nothing wrong with doing multiple crafts for fun but for your business, my biggest tip is that you choose ONE craft to focus on.

Later, you can expand, but in the beginning you need to choose one craft tutorial.

This will help you attract the perfect ideal customer and not confuse your audience.

To help you choose, go back to your “why” and discover what you’re the most enthusiastic about.

Tie it all together

Now that you understand your why and have a solid business goal written down, it’s time to tie your goal to which type of video craft tutorial you should make.

Let’s go over some examples together.

Business goal=building your email list

You should create a free video craft snippet.

A great way to build your email list is by giving away something for free.

A small video snippet is a great example of something you could offer for free in exchange for your potential customers’ email.

What I have done in the past is take a simple craft (I did how to make fleece dryer balls), and create a short video of how to make them. Making dryer balls is never something I could sell because it is too easy, which makes it perfect for a giveaway. My potential customer is coming away with a “quick win.”

Business goal=build a community

You should create a free video craft challenge.

If your goal is to grow your Facebook group/online community, a great way to do that is to offer a free “challenge.”

People will have to join your join to be able to view the challenge videos and later you can take those videos and repurpose them to be for sale.

I did this when I first started my Facebook group. I started at around 30 people and with challenges, I now have over 3000.

Business goal=sell my tutorial

You should create your signature video craft tutorial.

If your big business goal is to sell an online craft tutorial, then I recommend you don’t do a simple craft. Remember, a simple craft can easily be found on YouTube or it can be something that you giveaway as a freebie.

When making your signature craft tutorial, you want it to be something that is a high level craft or it could even be something that includes materials that aren’t easy to come by.

The Final Step

Time to start your first video craft tutorial! Getting started doesn’t have to be hard or expensive when you have me on your side! Grab my free Video Tech Guide and find out what you’ll need to get started making your own videos.